so i go to nike.com ready to look at some shoes online and on the home page is this video titled “Courage”.

http://youtube.com/watch?v=pit0zG1vswM

to start off, i noticed the song choice. “All These Things That I’ve Done” by The Killers. I actually have that part of the song (“i’ve got soul but i’m not a soldier”) as one of my ringtones. One of my favorite bands.

The video is about “stories of triumph”. The campaign includes LeBron James, Bill Bowerman, John McEnroe, and Cristiano Ronaldo among others. One prominent example of LeBron’s passion and triumph come from his performance in the 2007 Eastern Conference Finals over the pistons (scoring 29 of the cavs final 30 points in game 5).

I like the quick succession of images throughout the video, creating an almost overwhelming feel. I like the quick cuts of a cheetah, liu xiang and then carl lewis. i liked the few images of prefontaine thrown in there too. I notice something new each time i watch it. This is something i want to do as a career. I want to make these creative, inspirational videos.