So i went to the new James Bond movie, Quantum of Solace, over thanksgiving break. Not a bad movie by the way. I didn’t really hear great reviews from my friends but I liked the movie. Regardless, I’m writing about it because I really liked the opening credits and the art/graphics involved. I’ve been really interested in the creative aspect of art lately. How people come up with ideas, the brainstorming process. I think its all pretty interesting and fun to be a part of. As i watched the James Bond silhouette walk across a desert, i thought to myself, who thinks of this? This bond movie has nothing to do with a desert but it still was a very cool intro and fun to watch. Check it out:

Another site got me thinking about art and digital media. This is a site rating the latest top movie posters. Looks like they would be fun to think of and make. I’m thinking about taking a digital art workshop or some sort of art class soon because of this.

http://www.smashingmagazine.com/2008/11/19/40-exquisite-independent-film-posters/

a few days ago i saw a Dos Equis commercial that made me stop and appreciate the work that had gone into the clip. The campaign for Dos Equis revolves around “the most interesting man in the world” who does extraordinary things and at the end he recommends Dos Equis beer. I thought the clip was clever and pretty funny. At the end, i wondered how the ad agency (Euro RSCG) had come up with the idea. Did it start with the notion of someone recommending the beer and then grew from there? How did they decide to make up this man rather than the traditional route of using a celebrity or known character? I think its a great campaign and it makes me want to work in advertising even more. I’ve listed two of the main ads below as well as a shorter clip of “the most interesting man in the world…[and his opinions] on rollerblading”.

http://www.youtube.com/watch?v=Y9GYocBqGyA&feature=related

http://www.youtube.com/watch?v=o8ZHjcQZ15g&feature=related

http://staythirstymyfriends.com/