A simple but effective Ad from Corona. Corona ads are known for being very limited with no dialogue and usually only one backdrop. I like how they reveal the line at the very end. Whether you live on the coast, in the city, or in fricken landlocked Kansas, you can still “Find your beach”.
This also reiterates Corona’s association with the beach/vacation/escape. When facing the dilemma of what beer to choose, people looking for a getaway or relaxing escape associate that with Corona.
Personally I think it tastes like water and is meant for those who haven’t acquired a taste for beer. Still, their messaging is consistent and clearly works for a certain target.
I also think “Find Your Beach” can be a good slogan for life. Even if you don’t live in paradise, it helps to find what makes you happy, what helps you relax and escape the stress of day-to-day life.
