I was watching tv the other day and enjoyed this ad.  take a look.

I like how this ad uses mainly visuals with music and very little dialogue.  I guess this is also because the ad focuses on spelling out words in unconventional ways.

The ad does a good job of making you curious about what is being advertised.   The first time i watched it, all I was thinking was “what is this ad for?”.  Watching it the second time, I notice the absolut bottles in the forest and some other clues, but they do a good job in this aspect.  I also noticed how they show you a clip of something being made up close and then later they zoom out and show you the overall word.

For a vodka commercial, it seems like it would be difficult to create a dramatic or emotional commercial but I think Absolut succeeded here.