a few days ago i saw a Dos Equis commercial that made me stop and appreciate the work that had gone into the clip. The campaign for Dos Equis revolves around “the most interesting man in the world” who does extraordinary things and at the end he recommends Dos Equis beer. I thought the clip was clever and pretty funny. At the end, i wondered how the ad agency (Euro RSCG) had come up with the idea. Did it start with the notion of someone recommending the beer and then grew from there? How did they decide to make up this man rather than the traditional route of using a celebrity or known character? I think its a great campaign and it makes me want to work in advertising even more. I’ve listed two of the main ads below as well as a shorter clip of “the most interesting man in the world…[and his opinions] on rollerblading”.
http://www.youtube.com/watch?v=Y9GYocBqGyA&feature=related
Hi! My friend is competing to become the assistant to the most interesting man in the world. Please vote for him. Check out my blog, it is all there, and I put in a link to the right to take you to the finalist page. He made top ten out of 10,000. Thank you!!! =)
diananolasco.wordpress.com
By: diananolasco on November.27.2008
at 8:47 pm